Empowering Growth Through the Whole Person Concept
Hi, I’m Apple Hong, Group Agency Manager at Great Eastern.
I believe true success comes from balancing career, family, health, and personal growth while building a team grounded in trust and purpose.
Empowering Growth Through the Whole Person Concept
Hi, I’m Apple Hong, Group Agency Manager at Great Eastern.
I believe true success comes from balancing career, family, health, and personal growth while building a team grounded in trust and purpose.
My Core Values
HAPPINESS
The art of happiness attracts success that leads our lives more forward.
RESPECT
We respect and give opportunity to our people.
COMMUNICATION
We communicate two way and listen to our people.
TRUST
We building strong relationships creates an environment of trust and open our mind to trust our people.
PERSPECTIVE THINKING
We consider other people’s feelings being said, in learning to understand people better.
HAPPINESS
The art of happiness attracts success that leads our lives more forward.
RESPECT
We respect and give opportunity to our people.
COMMUNICATION
We communicate two way and listen to our people.
TRUST
We building strong relationships creates an environment of trust and open our mind to trust our people.
PERSPECTIVE THINKING
We consider other people’s feelings being said, in learning to understand people better.
My Story
The Day Everything Changed
When I was 15 years old, my father had a stroke. He was only 49—still so young. Before that, he was a hardworking businessman, doing electrical sales and supply. He always believed in learning and improving himself. I still remember him listening to video cassettes to learn English.
Making a Difference
I never want what happened to my father to happen to anyone else. That’s why I’m so passionate about honestly sharing the integrity of insurance. I want to help others protect what’s most important to them, and at the same time, be able to spend time with my family. It’s not just about making money—it’s about having time for the people I love, and making a difference in someone’s life
A Stroke and A Broken Promise
After his stroke, he stayed in the hospital for 3 months. Our family spent almost RM300,000 on medical expenses. But what made it even harder was. My father had bought insurance, but somehow, the premiums were never paid. It seems that the agent never submitted them. When we needed it most, there was nothing to claim. It was a very painful time for me and my family.
Could Insurance Be My New Path?
Later on, I worked in banking for 7 years. When I gave birth to my daughter, Isabelle, I was breastfeeding, and wanted to spend more time with her. But I was always too tired or too busy because of work. Banking gave me quite a stable income, but I didn’t have time for my family. I wanted something that could give me both.
The Day Everything Changed
When I was 15 years old, my father had a stroke. He was only 49—still so young. Before that, he was a hardworking businessman, doing electrical sales and supply. He always believed in learning and improving himself. I still remember him listening to video cassettes to learn English.
A Stroke and A Broken Promise
After his stroke, he stayed in the hospital for 3 months. Our family spent almost RM300,000 on medical expenses. But what made it even harder was. My father had bought insurance, but somehow, the premiums were never paid. It seems that the agent never submitted them. When we needed it most, there was nothing to claim. It was a very painful time for me and my family.
Could Insurance Be My New Path?
Later on, I worked in banking for 7 years. When I gave birth to my daughter, Isabelle, I was breastfeeding, and wanted to spend more time with her. But I was always too tired or too busy because of work. Banking gave me quite a stable income, but I didn’t have time for my family. I wanted something that could give me both.
Making a Difference
I never want what happened to my father to happen to anyone else. That’s why I’m so passionate about honestly sharing the integrity of insurance. I want to help others protect what’s most important to them, and at the same time, be able to spend time with my family. It’s not just about making money—it’s about having time for the people I love, and making a difference in someone’s life
My Philosophy
Atmosphere
Belief
Coaching
Desire
Energy
Fire
Mission & Vision
Our Mission
Our mission is to help our business partner to increase their income through 4R that enables them to achieve Whole Person Concept
Our Vision
We attract and retain the very best employees and business partners to work life balance and everyone of us achieving the win win situation.
My Achievements
MDRT Qualifier (2011–2024)
Million Dollar Agency (2020–2024)
Supremacy Excellence Award (2011–2024)
GSPC Qualifier (2019–2023) (Great Supreme Producers Club — for top-performing agents)
Achievements Gallery
Why Choose My Team
We Grow Together — With Purpose
At AGB, we believe success is not achieved alone.We work AS ONE TO GROW, guided by Action, Gratitude, and Belief. This purpose shapes how we lead, support, and grow every individual in our team.
1-to-1 Coaching & Personal Guidance
Every team member receives personal coaching tailored to their strengths, goals, and pace of growth. You are never left to figure things out alone we guide, support, and grow together.
Clear SOP & Structured Support
We provide clear Standard Operating Procedures (SOPs) that remove confusion and build confidence.
With the right systems in place, you can focus on learning, serving clients, and growing sustainably.
Testimonial
1 thing that I like Apple Hong as my Insurance Agent is her annual follow up and advice for clients. There is many more good reason she's been MDRT for past 12 years. Highly recommend her as your trusted Insurance Agent
I’m grateful for Ms. Apple’s expertise, timely communication, and the overall exceptional experience she provided. It’s reassuring to know that there are dedicated professionals like her who go above and beyond to ensure their clients receive the best possible service. I wholeheartedly recommend Ms. Apple to anyone seeking an insurance agent who not only understands the intricacies of the field but also prioritizes efficiency and client satisfaction.
I’d like to personally recommend Ms Apple for anyone considering an insurance review. She has been genuinely helpful in guiding me through my own coverage, taking the time to understand my needs before giving clear and practical advice. I appreciate her professionalism, patience, and the way she explains things without any pressure. If you ever need someone reliable to help you understand or update your insurance plans, she’s definitely someone you can trust. Mohamad Kamil
I only trust Apple with my policies because she has a heart for people, even if they’re not her clients. She cares about their best interests and is willing to share her knowledge and expertise even when she may get nothing in return. She always takes the time to explain when I have questions and is proactive in managing my policies. I never hesitate to ask her for anything! As she always says, and I agree, Apple always takes care of you, your wealth, and your family. Thank you, Apple!
Apple is very passionate in taking care your wealth and your family, through customised protection plan. Being 13 years in a row as MDRT, she always worry her clients or prospects do not have enough coverage on critical illness. She had witnessed many cases of how family finances were sunk into deep hole when the sole bread earner fell sick. Most important she had the empathy in proposing any plan that best suit your needs.
As a Real Estate Team Leader and Property Investor, I usually see things from a return-on-investment perspective. Honestly, I was a little biased about insurance. But Apple’s sincere and thoughtful advice opened my eyes; she asked me one simple yet powerful question: “If one day you are unable to work, how will your family manage the debt?” That touched me deeply. Her patient guidance and genuine concern made me realize insurance isn’t just about policies, it’s about protecting loved ones. Because of her, I decided to take additional Critical Illness and Life insurance from her. Apple is not just an insurance agent – she is a guardian with heart, someone who truly cares. I’m grateful for her advice and highly recommend her to anyone who values both financial planning and family protection.
A heartfelt thank you to Ms. Apple Hong for being an incredible mentor and leader in my BNI journey. When I first stepped into BNI Amazing, I knew nothing. But with her patient guidance, unwavering support, and clear teaching, I achieved Green Member status within one month. Ms. Apple is not only beautiful inside and out, but also meticulous, thoughtful, and genuinely caring. She has always placed my business growth in her heart—constantly thinking of ways to refer me more potential clients and connect me with the right people. Her dedication goes beyond mentorship; she made me feel like part of a real family. Her presence in BNI gives a sense of warmth, belonging, and purpose. I truly feel blessed to have her as my mentor—just like a big sister in this amazing BNI environment. Thank you, Ms. Apple, for everything you’ve done for me. Appreciate it a lot!
